Velvet Homes
Dubai.
Architecting Desire. How we replaced the traditional "Boring Brochure" with a high-emotion digital experience for Ultra-HNIs.
Luxury cannot be sold. It must be Seduced.
Most Real Estate websites are cluttered maps of confusion. They throw floor plans and amenities at the user all at once. For a High-Net-Worth Individual (HNI), this feels "transactional" and cheap.
Our Solution: We stripped away the navigation menu. We focused on "Scarcity" (Only 4 Units Left). We utilized a Clean Architectural design language to let the property visuals speak for themselves.
Before the Pixel, comes the Plan.
Fig 1.1 - Lead Generation Flow Structure
The "Velvet" Interface
Sold on the Scroll.
HNIs are busy. They view properties on their iPhones between meetings. We optimized the "Thumb Zone" – placing the 'Book Viewing' button exactly where the thumb rests naturally.
